Our Story

We started Plushaby because we couldn’t find what we were looking for.

Not just soft baby products — truly soft. Not just cute — comforting. Thoughtful. Safe. Honest. Made with care. And actually affordable.

Like so many parents, we were figuring things out on the fly. Sleep-deprived, overwhelmed, and scrolling through endless product pages that all felt either overly clinical or wildly overpriced. We didn’t want to compromise on comfort or quality — and we didn’t think anyone else should have to either.

So we created Plushaby — a brand built on love, not luxury pricing. A place for parents who care deeply about what touches their baby’s skin, who value the little details, and who just want things to feel a little easier, a little softer, and a lot more human.

Plushaby is for the everyday moments — the ones no one captures but you never forget. Midnight feeds. Morning snuggles. That first proper belly laugh. We’re here for all of it, and we’re so proud to be part of your world in even the smallest way.

This isn’t just a shop. It’s a community. A Cuddle Club — where every parent is welcome, every baby is celebrated, and every product is made with love you can feel.

Thanks for being here. Really.
We’re so glad you found us.

— The Plushaby Family 🧸